Iron’s Custom Wood: Wood in the Leading Role

Iron’s Custom Wood
2025

We designed and developed a Shopify store for Iron’s Custom Wood’s made-to-order wood and epoxy tables, shaping a shopping experience where visitors can pick a design and tailor its size, wood and finish, or request a custom quote directly.

The opening of the Iron’s Custom Wood store: the headline “Have Something Unique in Mind?” over a wood grain photo, with best sellers below

We made the texture of the wood the store’s leading character.

Wide, close-up photography brings out each table’s grain, colour and handcraft, while a restrained interface lets the pieces speak for themselves and walks visitors through the made-to-order process step by step.

The full Iron’s Custom Wood homepage: the opening, best sellers, design categories, the craftsmanship section and ordering steps

Why was the Iron’s Custom Wood store built on Shopify?

Iron’s Custom Wood sells to the United States and across Europe. For a brand selling internationally, Shopify’s recognition and reliability mattered, and because we can write Shopify-specific themes and integrations, we could shape the store around the brand.

Is the store theme a ready-made theme?

No. We built the theme from scratch, from design to code, to put the photographs of the wood and epoxy tables first.

How do you sell a made-to-order product online?

Visitors can choose a design and adjust its size, wood and finish, or ask for a quote directly. These choices are made with a Shopify app connected to the store; we designed the interface so the made-to-order process is clear step by step.

How are handmade products presented in photos?

Wide and close-up photos show each table’s grain, colour and craftsmanship. The interface is kept simple so the wood itself stands out on the product page.