Works
Derma Nepenthe
A single color band on each pack tells you which skin need the product is for, and Derma Nepenthe’s Shopify store guides visitors to the nearest pharmacy.
- Company
- Derma Nepenthe
- Project year
- 2023
- Services
- Branding, Corporate Identity, Packaging Design, Product Catalogs, Social Media Design, Interface, Interaction and Websites, E-Commerce, Custom Software and Integration
Online versionmiova.com.tr/en/works/derma-nepenthe
- Derma Nepenthe
- 2023
An identity for Derma Nepenthe that speaks one language in every detail.
For Derma Nepenthe’s range of serums, toners and sunscreens, we designed the identity and the packaging, then carried the same order from catalog and poster to social media and the online store.
Corporate Identity
We built the identity around the dn monogram and a navy and cream palette, then applied it with the same calm order from business card and tote to shipping box and sample card.
Packaging Design
A label made of a white ground and a single color band tells you at first glance which skin need the product is for, on the tube and the dropper bottle alike.
Catalog and Print
We brought product information and every detail the reader needs into a simple, orderly visual hierarchy that is easy to read.
Key Visual
We carried the products into a summer scene and onto an outdoor display without breaking the packaging’s color order.
Social Media
With eye-catching visuals and informative content, we created a communication language that helps Derma Nepenthe connect with its audience.
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E-commerce
Bringing Derma Nepenthe’s brand identity together with our technical expertise, we built a Shopify store that offers an easy, fluid shopping experience.
Pharmacy Map
On the custom pharmacy map we built, visitors find the Derma Nepenthe stockist closest to them and get directions straight from the page.
About the store and pharmacy map.
The store runs on Shopify, and we built its theme from scratch around the brand’s identity rather than using a ready-made template. Because we can write Shopify-specific themes and integrations, the store carries the same visual system used from the catalogue to the packaging.
When a visitor opens the page, their location is used if they allow it, or an approximate location if they do not. The map shows the nearest Derma Nepenthe sales points with their distances. Pharmacies can be filtered by province and district or searched by name, and each one offers directions and one-tap calling.
Pharmacies are added in the admin panel one by one or in bulk with a CSV file. The location, province and district are found automatically from each row’s Google Maps link, and rows that cannot be imported are reported with the reason.
No. The pharmacy map runs at its own address and only lists sales points; online sales happen in the Shopify store. The map has a separate page for every province, so the pharmacies in each province can also be listed by search engines.
We first set up the identity with the monogram and a navy–cream palette, then designed the label system for the product family. We carried the same system into the catalogue, campaign visuals, social media and the online store, so customers meet the same brand on the shelf, on screen and in the shipping box.
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