• Derma Nepenthe
  • 2023

An identity for Derma Nepenthe that speaks one language in every detail.

For Derma Nepenthe’s range of serums, toners and sunscreens, we designed the identity and the packaging, then carried the same order from catalog and poster to social media and the online store.

Derma Nepenthe “Işıltını ortaya çıkar!” poster on an outdoor display

Corporate Identity

We built the identity around the dn monogram and a navy and cream palette, then applied it with the same calm order from business card and tote to shipping box and sample card.

Derma Nepenthe identity board with logo, dn monogram, business card, iris and portrait imagery
Derma Nepenthe canvas tote carried on the beach
White Derma Nepenthe shipping box with the logo and a flower drawing, “Işıltının sırrı bu kutuda!” on its side, and a thank-you card in front
Blue “Moisturize, Repair, Protect!” sample card on sand, holding three SPF 50+ sunscreen samples for oily, dry and sensitive skin

Packaging Design

A label made of a white ground and a single color band tells you at first glance which skin need the product is for, on the tube and the dropper bottle alike.

Orange, blue and yellow Derma Nepenthe sunscreen tubes for dry, sensitive and oily skin
Derma Nepenthe packaging collage with eye contour serum, moisture serum and box, sunscreen and box, vitamin C toner and AHA toner

Catalog and Print

We brought product information and every detail the reader needs into a simple, orderly visual hierarchy that is easy to read.

Derma Nepenthe catalog spread with the “Serum’s” opener and the vitamin C serum page
Two-sided flyer presenting sunscreens for dry, sensitive and oily skin

Key Visual

We carried the products into a summer scene and onto an outdoor display without breaking the packaging’s color order.

Portrait “Moisturize, Repair, Protect!” campaign visual with three Derma Nepenthe SPF 50+ sunscreens on a beach backdrop
Derma Nepenthe poster headed “Işıltını ortaya çıkar!”

Social Media

With eye-catching visuals and informative content, we created a communication language that helps Derma Nepenthe connect with its audience.

E-commerce

Bringing Derma Nepenthe’s brand identity together with our technical expertise, we built a Shopify store that offers an easy, fluid shopping experience.

Derma Nepenthe online store homepage with skin type strip and sunscreens
Color-banded product cards and brand principles on the Derma Nepenthe site

Pharmacy Map

On the custom pharmacy map we built, visitors find the Derma Nepenthe stockist closest to them and get directions straight from the page.

Derma Nepenthe pharmacy map: a searchable, city-filtered pharmacy list beside a map of Gaziantep with pharmacy markers and a directions card

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