• Dünya Demir Çelik
  • 2023

Four decades of steel, told through its technology.

Dünya Demir Çelik has supplied iron and steel products and cutting services in Gaziantep since 1979, and we carried that experience into today with a clear, strong brand language. From the corporate identity and catalog to the website and social media, every piece of work is built on that shared language.

A pedestrian walking past a street mural with steel pipes and the Dünya Demir Çelik logo on an orange and black ground

Corporate Identity

We brought a palette of black, grey and orange together with clean typography in an identity system that reflects the brand’s solid, dependable stance. The rules for every application, from business cards to workwear, are defined in a brand guideline.

Orange and white Dünya Demir Çelik business cards resting on steel rollers
Black T-shirt with the Dünya Demir Çelik logo on the chest, laid on a stone ground
Light grey Dünya Demir Çelik envelope with a quotation sheet showing through, on a metal grate

Catalog

We presented the product range and the company’s story since 1979 in a clean layout that is easy to follow.

The Dünya Demir Çelik catalog standing with its steel coil cover, beside an open copy on the “44 Yıldır Güçlü Temellerle” spread

Website

We brought the product range, cutting services and knowledge center together in a structure that is easy to browse. With tools such as the weight calculator, steel grade equivalents and the price list, visitors reach the information they need quickly and can request a quote directly.

The Dünya Demir Çelik homepage: a top strip of calculation tools, a stainless steel headline, service areas, the product range and the knowledge center

Social Media

We told Dünya Demir Çelik’s products and services through visuals that bring out the texture of the material and short, direct messages. A consistent layout led by black and orange makes the posts easy to recognize in the feed.

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