• Granitaş
  • 2023

A stone should be easy to find, whether or not you know its name.

For Granitaş, we designed and developed a website that brings its natural stone collections, production and projects together.

The opening of the Granitaş site: a marble-floored lobby and a close-up of Bianco Carrara marble beneath the headline “35 Yıllık Deneyimin verdiği güvenle Quartz, Granit, Porselen, Mermer ve daha fazlası”

We showed the stone up close
and in the space where it is used.

On the homepage, a close-up of the stone sits beside a photo of the kitchen or lobby where it is used, so color and veining are read together with their effect on the space.

The full Granitaş homepage: new collections, about, product groups, quarries and factories, projects, and a footer with sales points

About natural stone company websites.

Stone is not chosen from a close-up alone; visitors also want to see it in a space. On Granitaş’s site we placed close-ups of each stone next to photos of the kitchens and lobbies where it is used, and brought technical details, projects and sales centres into the same structure.

Products are grouped into collections and can be filtered by colour, origin (local or imported) and application area. Site search covers products, projects, online stock and sales centres together, so a visitor who does not know a stone’s name can still find it by colour or by where it will be used.

The online stock page lists each product’s surface finish, thickness and quality, with sizes and quantities per sales centre and the total square metres. Whenever stock is added or changed, a product datasheet with a QR code is generated automatically and can be downloaded. We developed this system.

Each project shows its location, a short description, a photo gallery and the Granitaş products used in it. Visitors can go straight from a stone they see in a space to its product page.

The site is available in Turkish and English. We also built a Romanian site on the same platform for the Romanian market, and a sister site for the Maestro Quartz Design brand.

Let’s think through
the next idea together.