• Qatra
  • 2026

From logo to packaging, a new product family.

We designed Qatra’s brand identity to fit a wide product range. By bringing the logo, packaging and catalog together around a shared visual language, we gave the brand an identity that stands out on the shelf and stays consistent across product categories.

Qatra laundry powder, liquid detergents for whites, colours and blacks, dishwashing liquid and floor cleaner lined up on cream steps against a blue sky

Corporate Identity

We designed the logo to read just as clearly on any background.

Qatra identity board with a glass-textured logo, the logo and Q mark, a laundry powder pack and a “Temizlikte yeni kalite” outdoor display

Packaging Design

For Qatra’s wide product range, we designed packaging that serves both shelf visibility and product choice. Colors, imagery that highlights where each product is used and a clear information layout set every product apart, while the whole series keeps the brand’s shared identity.

Qatra lavender floor cleaner in 1 L and 2.5 L bottles beside lavender sprigs
Qatra Ultrapower liquid laundry detergent for colours beside folded colored towels
Blue 4 kg canister of Qatra lemon dishwashing liquid beside lemons

Catalog

We brought Qatra’s product range together in a catalog where product features and ordering information are easy to review, with a simple, orderly page structure that keeps the brand’s visual identity and makes information easy to reach.

Catalog with the Qatra logo, the line “A Drop of Care in Every Clean.” and the product range on its cover
Qatra catalog cover beside a spread with a turquoise introduction page and the liquid laundry detergent for whites

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