• Mix Chicken
  • 2024

One character, a whole brand.

In Mix Chicken’s logo, we brought a playful character design together with strong, lively typography. With bold lines and vivid accents of color, we laid the foundation of an energetic, friendly and easily recognized visual identity.

We brought the fun side of fast food
into the brand’s language.

Instead of a distant restaurant tone, we built an identity for Mix Chicken that speaks warmly and playfully to customers of every age. The chicken character sits at the heart of that attitude, making the brand feel friendly and approachable at first glance.

The Mix Chicken döner logo on grey above, and the chicken character in a red circle below
Red and yellow badges printed with the Mix Chicken logo and chicken character

Each color does the same job
on the pack and on screen.

Candy Apple Red

#F32735
Pantone 1788 C
0 / 92 / 80 / 0

Honey Yellow

#F7AF22
Pantone 4008 C
2 / 36 / 90 / 0

95% Black

#2E2D2C
0 / 0 / 0 / 95

Corporate Identity

We brought color, logo and typography together in a consistent design language that adapts easily to different uses, building a visual system that carries Mix Chicken’s energetic character across all of the brand’s communication.

A Mix Chicken cook in a red apron and cap with the character, plating food behind diners
Long red and yellow Mix Chicken döner box listing pickles, fries, chicken döner and cheddar
Two Mix Chicken wet wipe sachets, one red with the character and one yellow reading “Islak Mendil”
Red half-round taco holder with the chicken character and “mix taco”
Red square box with the Mix Chicken logo, the chicken character and “Afiyet Olsun!” on its lid

Social Media

We built Mix Chicken’s social media around appetizing product shots, vivid colors and friendly messages, designing content that reflects the brand’s energy, makes people want to try the products and leads them to order.

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Crispy chicken burger post headed “Her lokmada lezzet patlaması”
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Beef burger post headed “Gerçek et, gerçek lezzet”
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Chicken taco meal post headed “Tako tutkunlarına özel”
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Beef tombik post with a large “Tombik” headline
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Post headed “Lezzet telefon kadar yakın!” with a kraft Mix Chicken bag
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Chicken over rice post with the parts of the plate labelled
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Beef döner wrap post with a repeated “et döner” headline
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Crispy chicken burger post headed “Burgerin mix hali”
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Post headed “Yediden yetmişe herkesin bayıldığı lezzet” with a child eating a wrap

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