EWP Home
2024

We wanted customers to hear the quiet before they buy it.

For EWP Home, we designed and developed a Shopify store in three languages that brings forward the texture of the products and the calm they bring to a living space.

Visit the live site

An acoustic panel is understood better by sound than by image.

The sound comparison on the product page plays the same recording without and with the panel, so customers hear the difference before they order.

The full EWP Home homepage: the TV unit banner, category cards, TV units, and acoustic and decorative panels

Why was the EWP Home store built on Shopify?

EWP Home is a Belgian brand. For a brand selling abroad, Shopify is both a recognised platform that earns trust and an environment where we can write custom themes and integrations, so it was the natural choice.

Is the store theme a ready-made theme?

No. We built the theme from scratch, from design to code, around EWP Home’s products and its calm, textured visual language. The sections on the product pages were also written specifically for this store.

How does the sound comparison on the product page work?

Because the effect of an acoustic panel is hard to show in a photo, we added a sound comparison to the product page. The same recording plays without and with the panel, so customers hear the difference before ordering. We developed this section and the store’s other custom features, such as its calculations.

Which languages is the store available in?

The store is available in English, French and Dutch. Products, pages and sections such as the sound comparison work the same way in all three languages.