• Tuğçe İnşaat
  • 2025

Mahall met the city through its catalog.

For Mahall, Tuğçe İnşaat’s new project bringing homes and shops under one roof, we designed the logo and the presentation catalog, shaping the language that introduces the project to the city as one story, from the logo to a personalized catalog box.

We wrote the project’s name
with the daily life it will hold.

We placed people shopping, drinking coffee, working and walking the dog between the letters of the Mahall wordmark, so the life the project offers comes across the moment its name is read.

Catalog

The catalog first tells Tuğçe İnşaat’s story of more than forty years, then brings the life Mahall offers to the page in everyday scenes.

A violet catalog box carrying the silver Tuğçe Mahall logo and the recipient’s name
Catalog spread with the MAHALL wordmark full of everyday scenes and the line “Tüm bu imkanlar bir arada, aynı çatı altında”
Catalog spread with Tuğçe İnşaat’s timeline from 1988 to 2025 on the left and the Mahall buildings headed “Şehre yeni hediye” on the right

Let’s think through
the next idea together.

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