Works
Tuğçe Mahall
People drink coffee and walk their dogs between the letters of the logo, and the Mahall catalog reaches its reader in a ribbon-tied box bearing their name.
- Company
- Tuğçe İnşaat
- Project year
- 2025
- Services
- Branding, Architectural Project Catalogs
Online versionmiova.com.tr/en/works/tugce-mahall
- Tuğçe İnşaat
- 2025
Mahall met the city through its catalog.
For Mahall, Tuğçe İnşaat’s new project bringing homes and shops under one roof, we designed the logo and the presentation catalog, shaping the language that introduces the project to the city as one story, from the logo to a personalized catalog box.
We wrote the project’s name
with the daily life it will hold.
We placed people shopping, drinking coffee, working and walking the dog between the letters of the Mahall wordmark, so the life the project offers comes across the moment its name is read.
Logo
We designed a logo that keeps Tuğçe İnşaat’s signature as a small detail and brings the Mahall name forward, giving the project an identity of its own that still carries the trust of the company behind it.
Catalog
The catalog first tells Tuğçe İnşaat’s story of more than forty years, then brings the life Mahall offers to the page in everyday scenes.
About the project catalogue.
The Mahall catalogue is presented in a box tied with a ribbon and printed with the recipient’s name. We designed the box and the catalogue and managed the printing, so the catalogue reaches each recipient like a gift prepared for them.
A new project is recognised through the trust of the company behind it. Before turning to Mahall, the catalogue tells Tuğçe İnşaat’s story of more than forty years, then shows the life the project offers through scenes.
Yes. We designed a logo that keeps Tuğçe İnşaat’s signature as a small detail and puts the Mahall name first, and the catalogue was built in the same language. The architectural visuals came from the project team, and the catalogue is also used online as a PDF.
miova.com.tr